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Me. I Am Mariah – A Critical Review

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Me. I Am Mariah… The Elusive Chanteuse is the fourteenth studio album by American singer-songwriter Mariah Carey. It was released on May 23, 2014, through Def Jam Recordings, her final album on the label. The record had been in development since 2011; during its production, Carey hired friend and collaborator Randy Jackson to manage her career, before replacing him with another frequent collaborator, Jermaine Dupri. The album consists of guest appearances from Nas, Miguel, Wale, and Fabolous, in addition to Carey’s twins Morroccan and Monroe. On the deluxe edition of the album, R. Kelly and Mary J. Blige respectively make appearances on remixes of two songs taken from Carey’s twelfth studio album Memoirs of an Imperfect Angel (2009).

After its release, the album was critically appreciated but was commercially unsuccessful, becoming the lowest selling release of Carey’s career. Me. I Am Mariah… was promoted through a number of media appearances by Carey as well as The Elusive Chanteuse Show. Four singles were released from the album including, the Australian top-ten and US Billboard Hot 100 top-twenty hit “#Beautiful” (a duet with Miguel), as well as the less successful “The Art of Letting Go”, “You’re Mine (Eternal)”, and “You Don’t Know What to Do” featuring rapper Wale.

But the album failed to do the business as much as her previous albums had been doing. There were plenty of reasons behind this. First of all its Lack of promotion as not proper publicity was done for the album no media campaigns nothing much to notice.
Secondly the Title was not much attractive either. Looks odd and not much heart hitting kind of Album Title.
Another reason of its failure is not having some heart touching killer kind of single in the whole album. No song topped the chart for continuous weeks just like her so many songs from previous albums use to do. And lastly the project had become confusing for her fans as its release dates as well as Title and other changes were made so many times before its final release.
So collectively there were so many things behind the failure or low business of Mariah Carey’s Album Me. I Am Mariah… The Elusive Chanteuse.
But such things do happen it doesn’t mean that Mariah Carey has become less effective or her vocal qaulity had detoriated. She is still queen of so many hearts and melodious enough to get a hit Album in near future once again.

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